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Author Archives: truabilities

Forbes “How To Put Accessibility At The Forefront Of Marketing”

A group of people sits around a conference table with stairs visible in the background through a large window

Forbes “How To Put Accessibility At The Forefront Of Marketing”

Vikas Khorana, Forbes Councils Member While your marketing department may be meeting the creative standards of your brand, have you..

08, 2020 12:29 am |
  • ADA in the News

Unlocking $500 Billion in Consumer Spending Through Accessible Advertising

A shopping window reflects merchandising of a woman wearing sunglasses

Unlocking $500 Billion in Consumer Spending Through Accessible Advertising

How many companies today are offering truly accessible experiences through their advertising and on their digital platforms? While there are..

21, 2020 3:59 am |
  • Blog

eMarketer “People with disabilities are an underserved community with money to spend”

eMarketer chart "Share of US adults with disabilities, by type, 2018"

eMarketer “People with disabilities are an underserved community with money to spend”

People with disabilities make up a large, but diverse and underserved, segment of the US population. According to recent statistics..

20, 2020 12:12 am |
  • ADA in the News

Why the Hospitality Industry Needs Digital ADA Accessibility Now More than Ever

a hand is shown opening the door to a hotel room

Why the Hospitality Industry Needs Digital ADA Accessibility Now More than Ever

Today, most people use the Internet for nearly everything they do in life. They do their banking on the web...

25, 2020 12:02 pm |
  • Blog

Google is making Assistant’s voice features much easier to use for people with disabilities

Assistive device screen reader on a laptop

Google is making Assistant’s voice features much easier to use for people with disabilities

Google partners with Tobii Dynavox to integrate Assistant into its speech synthesis products By Nick Statt@nickstatt  Oct 6, 2020, 12:00pm EDT Google..

06, 2020 10:32 pm |
  • ADA in the News

Denver Post “Out-of-state law firm blitzes companies in Colorado with “drive-by” ADA lawsuits”

Courthouse exterior

Denver Post “Out-of-state law firm blitzes companies in Colorado with “drive-by” ADA lawsuits”

Out-of-state law firm blitzes companies in Colorado with “drive-by” ADA lawsuits Douglas County man represented by New Jersey firm has..

02, 2020 1:19 am |
  • ADA in the News

The Hill “People with disabilities are visible on Election Day”

Differently abled voters vote in booths at a polling place

The Hill “People with disabilities are visible on Election Day”

In the voting booth, we all have power. By Quinn Bradlee, Opinion Contributor I have a learning disability. I vote...

22, 2020 10:02 pm |
  • ADA in the News

The “Other” Viewability in Advertising – 60 Million Consumers in the US with Disabilities Offer a Big Market to Site Owners

Times Square, New York City

The “Other” Viewability in Advertising – 60 Million Consumers in the US with Disabilities Offer a Big Market to Site Owners

The goal of advertisers is to sell products and services. They aim to reach as many people as possible to..

22, 2020 11:14 am |
  • Blog

Americans with Disabilities – A Historical Perspective

Two women sit in front of a laptop talking. One is in a wheelchair and wearing glasses

Americans with Disabilities – A Historical Perspective

The American Disabilities Act was signed into law in 1990, but the Act’s roots date back to the civil rights..

26, 2020 5:41 am |
  • Blog

The Economist “Only five blind people sat China’s university entrance exam this year”

Economist on accessibility

The Economist “Only five blind people sat China’s university entrance exam this year”

Several startling things awaited 20 blind Chinese youngsters attending a residential course that began in Shanghai this week, designed to prepare..

15, 2020 2:33 am |
  • ADA in the News

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