TruAbilities, ADA Accessibility, and the Cookie-Less Code of the Future

25 Mar 2020

ADA website accessibility is essential today. No matter the size of your business, a website without accommodations for people with disabilities can leave you vulnerable to lawsuits, brand damage, and wasted budgets as you miss out on the opportunity to interact with more than 50 million people with disabilities in the US alone. TruAbilities can make ADA website accessibility simple and easy, but more than that — it’s next-gen software that doesn’t depend on cookies or slow page load times. 

What are cookies and why do they matter?

Cookies have been used since the Internet was in its infancy. Originally, they were created as a tiny piece of code to help website owners track users and their settings. Cookies allow website owners to provide a more seamless experience to visitors, but they can also be used to track visitors after they leave a website, creating privacy and security concerns that are coming under increasing scrutiny from consumers, digital watchdogs, and regulators in the US and abroad.

How Internet Code Is Changing 

More and more, Internet users are concerned about the potential for privacy violations. Software developers are listening and are changing the ways that their products work to reflect a different stance toward information security and protection. 

For instance, consider the following: 

  • Mozilla no longer allows any third-party cookies in the organization’s browser
  • Apple doesn’t allow third-party cookies, and thanks to the ubiquity of the iPhone, Apple’s Safari browser represents 50% of mobile market share
  • Chrome will discontinue support for third-party cookies within the next two years
  • Most mobile phones and connected set-top boxes never utilized cookies in the first place

 This is good news for anyone concerned about privacy and security, although advertisers and marketers may have to adopt new tools in the meantime. And, with browsers changing their stance on cookies, you can expect the rest of the digital ecosystem to follow suit.

Where does that leave website owners? What tools do they have available to personalize their users’ experience and meet ADA website compliance without developing specific new sites that comply with web accessibility guidelines? Given the wide range of user needs in terms of website and content access, what should site owners do to prepare for a cookie-less future?

The answer is pretty simple. TruAbilities offers compliance solutions for ADA, GDPR, and CCPA, that aren’t based on cookies to save user settings.

How does TruAbilities move beyond cookies?

 The TruAbilities widget generates a few brief lines of code for your website using a proprietary process awaiting patent approval. Those proprietary lines of code can be easily installed in just a few minutes. Once in place, they provide website visitors with the ability to customize their experience to their usage and access needs.

These tools can be accessed right from the screen with either the mouse or the keyboard, and empower visitors with disabilities. The widget is usable not just in website pages, but in apps and software, even if the user doesn’t have an Internet connection. That ensures ADA compliance in all situations, but more importantly, delivers vital usability and accessibility for those who need it.

Another benefit of cookie-less code is that it doesn’t slow down page load speed. Many add-ons slow page loading, which negatively affects the user experience. While fractions of a second, we’ve all had the experience of sitting and waiting while a page took too long to load. This can frustrate users and even drive them off your website if the pages take too much time to load their content.

Too many cookies installed on a site can also hurt page rank in the search engine results pages (known in marketing vernacular as “SERPs”). TruAbilities overcomes this issue with their proprietary, non-cookie based platform — it’s next-generation web accessibility software that loads quickly and keeps user data secure.

TruAbilities delivers website accessibility & user customization features

Although a gradual process, cookies are fading from use. Third-party cookies are largely unsupported by today’s browsers, and even Google is phasing out support for them by 2022. However, a cookie-less future does not have to mean one without personalization or customization.

TruAbilities delivers critical capabilities for websites, apps, and software, facilitating ADA accessibility for users with disabilities to easily customize their experience and interact with content. Interested in learning more about how we can help ensure accessibility and compliance with regulations? Enroll for your 14-day free trial today and install TruAbilities code in seconds.